Apple leads the Best Global Brand Report beating Coca-Cola, Amazon, Google, Samsung and numerous other important brands.
The report has been put forward by Interbrand – a multinational brand consultancy, strategy, and management firm. It publishes the Best Global Brands annually and keeping the tradition alive it has revealed this year’s report as well. The report contains the world’s 100 most valuable brands identified on the basis of:
- Financial standings, products, and services
- Influence of the brand on consumers
- The importance of the brand through which it charges premium to the consumers
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